A few weeks ago a fellow small business owner posted the quote below – a well known and loved retailer was very sadly closing her doors for the last time.
Small business is hard. Paisley Vintage is a one woman show and while living out this dream is amazing, it’s also scary and a lot of hard work. When you take the leap and open a bricks and mortar store there are weeks when your wings falter and you feel your stomach drop. You hear that a business you thought was successful is trying to trade out of disaster, or worse still, closing. And you worry that you might be on the same path.
Small businesses need the support of their community. It’s vital. As part of the Long Jetty strip I’ve found a creative community of small businesses that are rejuvenating a once very sad and tired area. The founding businesses such as Beautiful Garbage, The Glass Onion and The Sound Exchange brought people back to the area, and laid the ground work for businesses like mine to begin. And even more than that, they make an important contribution to the area; providing employment, improving real estate values and creating community.
So when you can, please support a small business. Keep them in mind when you’re ready to make a purchase. Big or small. Winter is a notoriously difficult time for retailers, so if you can make a purchase, shop local and shop small. Every time you buy from a independent store you’re helping a family, contributing to a community and supporting the local economy.
But making a purchase isn’t the only way you can show your support. There are other ways you can support them to, all of which are appreciated. Here’s how –
- If you use social media, like Facebook or Instagram, make sure you go and like their pages, and visit them regularly.
- Both Facebook and Instagram work on an algorithm, meaning that not every post your favourite businesses share will end up in your feed. Why? Well, businesses are ‘encouraged’ to pay for that privilege, for every one of their likers to see their posts, and believe me, that isn’t always in our budget. While that might be doable for Woolworths, your local small business isn’t quite working on the same marketing budget! So when you do see posts for small businesses, like them! Or better yet, leave a comment and let them know what you think. Or you could even share the post with your friends.
- Does the small business have a blog (like this one)? When you’ve got five minutes hop on over and have a read. If you can leave a comment, do!
- If you’re on Facebook, leave a small business a review. A 5 star rating means that small business will rate higher in Facebook’s algorithms. There are other pages and sites where you can leave customer experience reviews, go ahead and give your favourite a shout out!
- Tell your friends. Speak positively about those small businesses you love and take your friends to visit.
- See an opportunity for a small business? Tell them!! I regularly get messages from people who have seen great furniture in op-shops, or have heard of of someone selling items that would be perfect for Paisley Vintage. I appreciate each and every one of those referrals, even if it goes no where. The fact that those people were kind enough to think of me and my small business is wonderful.
I love my business and feel so grateful that I’m able to do what I love, and share it with others. I appreciate all the support you’ve shown me to date, and hope you will continue to do so. I have some exciting news to share in the next week or so, so please stay tuned!
PS – If you haven’t already done so, sign up for the Paisley Vintage monthly newsletter over on the sidebar.